How can you tell when you’ve achieved perfection?
When you’ve refined every detail until you can’t improve it any further? When all the individual components come together to make one, beautifully balanced whole, just as they do in the Peugeot 308?
One look at its sleek V-shaped bonnet, the wide, cat-like headlights, the distinctive front grille with its aluminium louvres and the deeply recessed fog lights, and you don’t have to be told that, in its class, this car can’t be bettered.
You just know.
Even at a standstill, the 308 looks poised, ready for action.
Its perfect balance of height and length, combined with a commanding, wide wheelbase give it a purposeful stance. The taut body line running the length of its side from the rear shoulder to the front wheel arches gives it a feeling of momentum. The pronounced, flat wheel arches and the large wheels hint at the dynamic performance to come.
While from the rear, the wrap-around window and muscular sports bumper with chrome highlights* simply confirm its intentions. If you like what you see on the surface of the 308, you’ll be even more impressed when you discover what lies beneath.
*XTE and XTS models.The 308’s ergonomically designed dashboard puts every control you could need close to hand.
Want to skip a few tracks on the CD? Or maybe find a new restaurant via the Satellite Navigation* system? How about setting a different temperature for you and your front seat passenger via the ingenious dual zone air-conditioning system? You’ll find all the controls neatly clustered together in the thoughtfully laid out console.
* Available as an option on XSE, XTE and XTS models.Slide into the stylish driver’s seat and you’ll discover everything is displayed for maximum effect.
The four chrome ringed dials are easy to glimpse, as is the central displayˆ. The aluminium gearknob is designed to feel comfortable in the palm of your hand, and the trim around the gearstick gaiter echoes the V-shaped motif found throughout the cabin, including on the front courtesy light and the top of the seat cushions.
ˆXSE, XTE and XTS modelsAt Peugeot, we go to great lengths in the pursuit of perfection.Which is one of the reasons we are now the world leader in direct-injection diesel engines, and why we’re pushing the boundaries of technology to produce more fuel-efficient engines and reduce emissions. Our latest petrol and diesel engines are the result of that passion, offering the perfect combination of fuel economy, flexibility and driving pleasure.
The success of our refined HDi diesels is a case in point. A Peugeot innovation, they incorporate a particulate filter (FAP) along with a pump that feeds fuel into a ‘common rail’ and they are renowned for their remarkable fuel-efficiency, high levels of torque (even at low revs) plus their radically low CO2 emissions. With an additional 20Nm torque using the overboost function, this very intelligent application of power also means that they are extremely rewarding to drive.
The 308’s range of next generation petrol engines have been developed jointly with the BMW Group and boast a host of technological innovations to give you an immediate response. More low end torque along with more constant torque throughout the rev range means you don’t have to keep changing gear to get the most out of the engines. Combining smooth power with high efficiency, these engines set new standards for performance, dynamism and CO2 emissions.
In addition to the slick manual and smooth Tiptronic automatic transmissions which are available across the 308 range, the 308 hatch in combination with the 1.6 HDi diesel engine is now available with the new Electronic Gearbox Control (EGC) transmission.
EGC is a new transmission that is controlled by state of the art electronics. It can be driven by either manually changing gears, without a clutch pedal, or automatically by allowing the electronics to do all the work. But you will always be in complete control. The system allows you to alternate between sequential and automatic modes at any time, providing greater flexibility for different driving conditions.
In automatic mode, simply put the gear lever in “A” and let the ECU do all the work.
In sequential mode, the driver can either change gears sequentially from the gearbox, or by the steering wheel-mounted paddles – F1 style. The introduction of the EGC is timely and relevant in today’s economic climate thanks to its significantly lower fuel consumption and CO2 emissions when compared to traditional automatic technology. The HDi engine, when combined with the EGC, achieves a remarkable combined consumption figure of just 4.7 litres/100km and CO2 emissions of 125g/km. With its 60 litre tank it means you could travel over 1200km on a single tank.
All in all, the EGC transmission makes for an extremely engaging and rewarding driving experience.
At Peugeot, we don’t believe you should have to take risks to have fun on the road. That’s why we’ve spent thousands of hours developing, testing and refining the 308 to ensure it can keep its composure on even the most demanding of roads.
Our engineers gave it a wide wheel track and redesigned, electro-pump steering along with McPherson front suspension and steel rear axle with a deformable cross member. What does that mean on the road? Pick your favourite bends and put the 308 through its paces, you’ll find it strikes the perfect balance between solid stability and extreme agility, even at speed. Driving in town? Then you’ll find its variable, electric power-assisted steering makes it easy to park and manoeuvre in heavy traffic.
As you might expect, the 308 is also equipped with a powerful, durable braking system designed to help maintain the car’s composure even in difficult situations. This includes: Anti-lock brakes (ABS) to help you keep control of the steering and prevent the car from skidding under heavy braking.
Electronic Brake Force Distribution (EBFD) applies a different amount of braking force to individual wheels to keep the car stable – especially if you need to brake in a corner.
Emergency Brake Assist (EBA) Hit the brakes hard in a hurry and the system will come to your aid, applying maximum braking power in milliseconds to bring you to a halt quickly and safely. This system automatically activates the hazard lights to warn other motorists.
Electronic Stability Program (ESP) which is standard on the XSE, XTE and XTS, models with the EGC transmission, and optional on the XS models comprises:
The Peugeot 308 XS is powered by the efficient 1.6-litre, 88kW petrol engine. Available with either a manual or Tiptronic automatic transmission. Some highlights of the 308 XS range include the classic grille with integrated front fog lights, along with body coloured door mirrors and handles. For comfort and convenience, the XS is equipped with cruise control + speed limiter, remote central locking, iPod connectivity, numerous storage compartments and cup holders, front seat height adjustment and a front centre armrest. For safety, the XS comes standard with 6 airbags, pretensioning front seat belts, ABS with Electronic Brake Force Distribution and Emergency Brake Assist.
The Peugeot 308 XS HDi is powered by the impressive 1.6-litre, 80kW HDi turbo diesel engine with Peugeot's world first FAP particle filter. This engine provides low consumption and emissions without compromising on performance. Available with a manual transmission and the new 6-speed EGC Electronic Gearbox Control transmission. Some highlights of the 308 XS range include the classic grille with integrated front fog lights, along with body coloured door mirrors and handles. For comfort and convenience, the XS is equipped with cruise control + speed limiter, remote central locking, iPod connectivity, numerous storage compartments and cup holders, front seat height adjustment and a front centre armrest. For safety, the XS comes standard with 6 airbags, pretensioning front seat belts, ABS with Electronic Brake Force Distribution and Emergency Brake Assist.
The Peugeot 308 XSE is powered by the efficient 1.6-litre, 88kW petrol engine. Available with Tiptronic automatic transmission as standard. The 308 XSE range includes the features of the 308 XS, plus a sports front grille, 16" alloy wheels, body coloured side rubbing strips and 'starting' black cloth trim. For added comfort and convenience, the XSE also features, in addition to the XS, electronic parking assistance, automatic rain-sensing wipers, leather trimmed steering wheel, rear centre armrest and an integrated rear parcel shelf storage compartment. For safety, the XSE also comes standard with Electronic Stability Program + traction control.
Peugeot 308 XSE 1.6 HDi is powered by the impressive 1.6-litre, 80kW HDi turbo diesel engine with Peugeot's world first FAP particle filter. This engine provides low consumption and emissions without compromising on performance. Available with the new 6-speed EGC Electronic Gearbox Control transmission. The 308 XSE range includes the features of the 308 XS, plus a sports front grille, 16" alloy wheels, body coloured side rubbing strips and 'starting' black cloth trim. For added comfort and convenience, the XSE also features, in addition to the XS, electronic parking assistance, automatic rain-sensing wipers, leather trimmed steering wheel, rear centre armrest and an integrated rear parcel shelf storage compartment. For safety, the XSE also comes standard with Electronic Stability Program + traction control.
Peugeot 308 XSE Turbo is powered by the responsible 1.6-litre, turbo-charged petrol engine. The introduction of a smaller, turbo-charged engine has seen the power output and responsiveness increased while the fuel consumption has decreased significantly compared to the 2.0-litre petrol engine it replaces, and was duly recognised by winning the coveted International Engine of the Year 2007 in its class. Available with either a manual or Tiptronic automatic transmission. The 308 XSE range includes the features of the 308 XS, plus a sports front grille, 16" alloy wheels, body coloured side rubbing strips and 'starting' black cloth trim. For added comfort and convenience, the XSE also features, in addition to the XS, electronic parking assistance, automatic rain-sensing wipers, leather trimmed steering wheel, rear centre armrest and an integrated rear parcel shelf storage compartment. For safety, the XSE also comes standard with Electronic Stability Program + traction control.
Peugeot 308 XSE 2.0 HDi is powered by the inspiring 2.0-litre HDi diesel engine with Peugeot's world first FAP particle filter. Available with either a 6 speed manual or 6 speed Tiptronic automatic transmission. The 308 XSE range includes the features of the 308 XS, plus a sports front grille, 16" alloy wheels, body coloured side rubbing strips and 'starting' black cloth trim. For added comfort and convenience, the XSE also features, in addition to the XS, electronic parking assistance, automatic rain-sensing wipers, leather trimmed steering wheel, rear centre armrest and an integrated rear parcel shelf storage compartment. For safety, the XSE also comes standard with Electronic Stability Program + traction control.
The Peugeot 308 XTE is powered by the responsible 1.6-litre, turbo-charged petrol engine. The introduction of a smaller, turbo-charged engine has seen the power output and responsiveness increased while the fuel consumption has decreased significantly compared to the 2.0-litre petrol engine it replaces, and was duly recognised by winning the coveted International Engine of the Year 2007 in its class. Available with a Tiptronic automatic transmission as standard. The 308 XTE range includes the features of the 308 XSE, plus a sports rear bumper, 17" alloy wheels and a panoramic glass roof. For added comfort and convenience, the XTE also features, in addition to the XSE, electronic folding door mirrors, auto-dipping rear view mirror, fragrance diffuser, a facia mounted 5 disc CD autochanger and a colour display screen. For safety, the XTE also comes standard with tyre pressure sensors.
The Peugeot 308 XTE HDi is powered by the inspiring 2.0-litre HDi diesel engine with Peugeot's world first FAP particle filter. Available with a 6 speed Tiptronic automatic transmission as standard. The 308 XTE range includes the features of the 308 XSE, plus a sports rear bumper, 17" alloy wheels and a panoramic glass roof. For added comfort and convenience, the XTE also features, in addition to the XSE, electronic folding door mirrors, auto-dipping rear view mirror, fragrance diffuser, a facia mounted 5 disc CD autochanger and a colour display screen. For safety, the XTE also comes standard with tyre pressure sensors.
Just one look at the sporty front grille and rear bumper of the 308 XTS and you'll realise this car is the epitome of forward thinking Peugeot design. The perfectly tuned and powerful 1.6-litre turbo engine is an example of state of the art automotive engineering. In fact, it is so impressive that it has won the International Engine of the Year award in its category, two years in a row. Developing a maximum power of 128kW with 240NM torque at just 1600rpm, combined with a finely tuned and precise 6 speed manual gearbox, the XTS makes any road an incredibly rewarding drive. The XTS is at the pinnacle of the 308 range and includes other notable extras such as sports leather / cloth trim, directional Xenon headlights, driver's knee airbag, rear deck spoiler and 18" alloy wheels as standard.
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